
Why The New Emotional Intelligence Matters More Than Ever
According to recent findings, 90% of top performers score high in emotional intelligence. As traditional IQ and technical skills become baseline requirements, EQ now stands out as a key predictor of professional success and personal fulfillment.
This book argues that emotional intelligence is no longer optional—it’s critical. Bradberry presents EQ as a trainable, measurable skill that anyone can develop over time.
Core Components of Emotional Intelligence
The book is structured around four pillars of EQ, each addressed through practical, easy-to-follow strategies:
- Self-Awareness: Recognize your emotions as they happen and understand their impact.
- Self-Management: Learn how to manage impulses, stress, and emotional responses in real time.
- Social Awareness: Develop empathy and the ability to read group dynamics and emotional cues.
- Relationship Management: Build stronger, healthier relationships through clear communication and emotional intelligence.
What Sets This Book Apart?
“Emotional Intelligence 2.0” stands out due to its commitment to real-world application. The book includes access to a new tool: The Emotional Intelligence Test™, which provides personalized feedback and a dynamic coaching plan.
The assessment helps readers identify areas for growth and measure their progress, making EQ development a continuous, trackable process.
The book promotes small, incremental change as a strategy for long-term transformation. Readers are encouraged to adopt manageable daily habits that collectively lead to significant personal and professional improvements.
Bradberry’s Unique Communication Style
As the Chief People Scientist at LEADx and a respected LinkedIn Top Voice, Dr. Bradberry brings clarity and simplicity to complex psychological topics.
His writing is accessible and engaging, offering tools that readers can immediately implement. His expertise makes the book an excellent resource for professionals, students, and leaders seeking growth in emotional intelligence.
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Reader Insights and Critical Reception
Reviews consistently praise the book for its practical advice, relevance, and engaging tone. Many readers have noted the instant applicability of the super strategies and the value of the included EQ assessment.
While some readers desired more scientific depth, the general consensus is that this book succeeds in translating academic insights into real-world behavior change.
Key Takeaways
- EQ is a stronger predictor of success than IQ in many life and work scenarios.
- The book introduces a step-by-step system built on 60 science-backed EQ strategies.
- Includes a new online EQ test and personalized coaching plan.
- Written in a clear, conversational style perfect for busy professionals and curious readers alike.
Latest YouTube Episode: Mastering Emotional Intelligence
Frequently Asked Questions
What is the main focus of the book?
It offers a new, research-driven approach to increasing EQ using practical, incremental strategies.
Who is the author?
Dr. Travis Bradberry, coauthor of “Emotional Intelligence 2.0,” with a dual Ph.D. in Clinical and I/O Psychology.
How does the book help improve EQ?
Through an online EQ test and personalized coaching plan that tailors the 60 strategies to your specific needs.
Why is EQ important today?
Because it helps you manage stress, build better relationships, and outperform in both life and work.
How is this book different from “Emotional Intelligence 2.0”?
It introduces new strategies and tools based on the latest neuroscience, including a completely new EQ assessment.
What do readers say?
Most find it highly practical and immediately useful, though some desire more scientific depth.
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