affiliate marketing strategies

Affiliate marketing; is a type of performance-based marketing in which a company compensates one or more affiliates for each visitor or customer generated by the affiliate’s own marketing efforts.

Marketing through affiliates has been present since the mid-1990s, but it wasn’t until the late 2000s that it gained broad popularity, owing partly to the expansion of e-commerce and internet advertising.

Advertising through affiliates is a method that entails locating firms that provide affiliate programs and then advertising their products or services via various internet channels such as social media, blogs, and email marketing. It’s a win-win situation for both the merchant and the affiliate.

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